We live in a world where technology is ever changing and ever growing and so is Social Media.
Technology is changing our everyday life; it has a great impact on the way we work, the way we live, the way we socialize.
As technology is constantly evolving, everything else needs to evolve with it. If we do not keep up, it will leave us behind.
Consumers nowadays rely a lot on the internet to find out about products and brands. Primarily they turn to Social Media. This is where your Company needs to appear to make its brand stand out and to create brand loyalty.
Social media is a great place to engage your audience, to get your followers and ultimately secure your customers. If your business does not have a Social Media presence yet, you really want to start working on that.
According to Nielsen, a leading global provider of information and insights, over 2.8 million Kiwis visited social media sites in 2012. They spent an average of 8 hours a month interacting with mates, other consumers and brands.
With a unique audience of over 2.7 million people, Facebook is the top ranking social media website in New Zealand. We are the country with the highest proportion of the online population (80%) who visit the social networking site in comparison to Australia (74%), the US (69%) and the UK (68%).
Of these Facebook users, 29% also used Blogger, 15% used Twitter, 13% Google+ and 11% LinkedIn.
A staggering 47% of the online population engages social media at least once per month to learn more about brands, products and services and 42% to hear about others’ positive or negative consumer experiences.
The internet is the right place to be seen if you have a business and want to engage with your audience and ultimately secure your customers.
[Source: Nielsen, December 2012]