Many business owners nowadays use social media for business.
If you are a business owner, why wouldn’t you? Social media is extremely powerful. Facebook alone has over 2 BILLION USERS a month!! This is crazy numbers! Your customers are surely among those people and they are waiting to connect with you.
As a business, you want to establish a solid presence on social media. You want to connect with your people and create a trustworthy relationship with them. You need to engage with them, make them interested in what you do.
So, let’s take a look at the relationship between your business and social media. It is not just about using social media, it’s about HOW you use social media.
Let me ask you a question. What is the number one priority when using social media for business? Think about it for a minute and then scroll down past the picture for the answer.
… KNOW YOUR AUDIENCE!
That’s right! It is not the quality of your content or of your images or your product/service. You need to know your audience, who you are posting for. If you have great content but nobody listens or let alone engage, it means you are not reaching to the right people.
Ask yourself 3 questions:
- Who are they? Take a whiteboard or a blank piece of paper and draw a mock of your audience. Make it one person. Is it a man or woman? Write down the age, interests, what he/she does in the spare time. Are they married? Do they have kids? And so on. Picture it in your head or paper.
- Where are they? Where do they hang out, what do they follow?
- How would you reach them? On the base of what you have come up with, think of what type of content you can use to engage your audience on social media.
How to Find Your Audience on Social Media
Ok, I got you here. You are probably wondering how you can find your audience on social media. I am going to tell you which powerful tools you can use to find who your audience is.
- Google Keyword Tool
- Facebook Searches
- Twitter Search using hashtags
- Instagram Search using hashtags
- Facebook Audience Analytics
Facebook Audience Analytics is my favourite. It is incredibly powerful and it gives you a very in-depth look at your audience. You can find out a lot about your followers using this one specific tool.
Reach Out to Them on Social Media
Right! Now it’s up to you to create content that your audience will be likely to engage with. Once your audience trusts you and knows you, they will be more likely to purchase from you when you offer your product or services. Are you ready to rock your social media?
Which Social Media Platform to Choose
It depends on what your business is about and what your goals are. You do not have to use all social media platforms, you can even choose to use only one. Most of my clients use two social media channels. They all use Facebook. Remember, basically everyone is on Facebook, so why would you not be there?
If you are selling services, like for example IT or Graphic and Web Design, just to name a few, LinkedIn is an incredibly powerful platform to be on. Believe it or not, all of my clients come from my LinkedIn networking. Stay tuned to find out more, I will write a blog post about how to make the most of LinkedIn
Instagram is becoming increasingly popular among business owners. I wrote an interesting article with tips on how to optimise your Instagram as a business. Have a look here to find out more.
These tasks take a lot of time to put together and perform. If you have any questions please don’t hesitate to get in touch directly by clicking here or on the mail icon at the top right of the page. If you are looking for some advice on how to make the most about your social media or if you are looking at outsourcing this task, please do get in touch. I would love to have a chat and see if I can help you.
I hope you found this helpful. Feel free to leave a comment below 🙂